Trials can often be long and tedious for jurors, so it is important that counsel keeps their attention and presents their case as efficiently as possible.
Holland & Hart attorneys, Timothy Getzoff and Andrea Anderson represented the French company Babolat, specializing in tennis and other racquet sports, against a trademark infringement suit brought by Unique Sports. Getzoff and Anderson faced the challenge of presenting the breadth of other companies using the blue overgrip tape that Unique claimed customers associate with only their company.
They turned to Persuasion Strategies, Holland & Hart's in-house graphics department, to convey how many other companies - even Prince, Wilson, and Head - had a similar product. Nick Bouck built a transportable rack himself, using copper tubing, that held all the racuqets wrapped in various blue tape.
Instead of going through almost 60 racquests individually, Getzoff and Anderson could demonstrate all other blue overgrip products in the market. This compelling evidence refuted Unique's claim that the blue tape was their's alone, and the case was settled that day.
Read Law Week Colorado's article, "Rack Helped Jurors Get a Grip" for more about this victory.
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